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Cooperative promotion under demand uncertainty

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References

2011Innovations in Retail Pricing and Promotions309 cited
2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
2002Cooperative advertising, game theory and manufacturer–retailer supply chains219 cited
1989Sales promotion: The long and the short of it213 cited
2007Dynamic pricing, promotion and replenishment policies for a deteriorating item under permissible delay in payments201 cited
2011Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination108 cited
2010Retail competition and cooperative advertising106 cited
2008Joint optimization on pricing, promotion and inventory control with stochastic demand73 cited
2010The effect of advertising on the distribution-free newsboy problem65 cited
2015Aggressive or partnership strategy: Which choice is better for the national brand?55 cited
2013Retailer shelf-space management with trade allowance: A Stackelberg game between retailer and manufacturers40 cited
2005Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective28 cited

Cited by

2017Assessing the profitability of cooperative advertising programs in competing channels26 cited
2022Supply chain competition models with strategic customers considering sales effort

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23 cited

2017Coordination of cooperative promotion efforts with competing retailers in a manufacturer-retailer supply chain22 cited

2018The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand22 cited

2020Information sharing in a green supply chain with promotional effort22 cited

2024Dual channel closed-loop supply chain coordination with exchange policy, sales efforts and green innovation under uncertain market18 cited

2019Employing revenue sharing strategies when confronted with uncertain and promotion-sensitive demand18 cited

2022Quality information disclosure and advertising strategy in a supply chain17 cited

2020Coordination of dual-channel supply chain with perfect product considering sales effort17 cited

2019Incentives for RFID adoption with imperfect read rates: Wholesale price premium versus cost sharing16 cited

2020Coordinated non–monetary sales promotions: Buy one get one free contract15 cited

2018The Coordination and Preference of Supply Chain Contracts Based on Time-Sensitivity Promotional Mechanism12 cited