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Coordinating advertising and pricing in a manufacturer–retailer channel · Study

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ArticleCoordinating advertising and pricing in a manufacturer–retailer channel

Jinxing Xie2008

Article2008

Coordinating advertising and pricing in a manufacturer–retailer channel

Jinxing Xie · Jerry C. Wei

306 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1988The Theory of Industrial Organization 1950The Bargaining Problem 1975Other Solutions to Nash's Bargaining Problem 1950Vertical Integration and Antitrust Policy 1983Managing Channel Profits 1991Price Competition in a Channel Structure with a Common Retailer 1962Optimal Advertising Policy under Dynamic Conditions 1983An Industry Equilibrium Analysis of Downstream Vertical Integration

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2013Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions 2015Joint advertising, pricing and collection decisions in a closed-loop supply chain 2014A survey of game-theoretic models of cooperative advertising 2016Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains 2013Cooperative advertising models in supply chain management: A review

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2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chainsarticle · 9 shared references 2011A comparative analysis of greening policies across supply chain structuresarticle · 8 shared references 2003Pricing and Replenishment Strategies in a Distribution System with Competing Retailersarticle · 8 shared references 2005Game Theoretic Applications in Supply Chain Management: A Reviewarticle · 8 shared references 2010Group Buying of Competing Retailersarticle · 8 shared references 2015The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directionsarticle · 8 shared references

Details

Year2008

Typearticle

Published2008-07-20

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations306

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2008.07.014

openalex_workW2126063005

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2021Involvement of controllable lead time and variable demand for a smart manufacturing system under a supply chain management

2016When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?