Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Coordinating advertising and pricing in a manufacturer–retailer channel

16 references·16 citing·27 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988The Theory of Industrial Organization8,578 cited
1950The Bargaining Problem8,031 cited
1975Other Solutions to Nash's Bargaining Problem1,805 cited
1950Vertical Integration and Antitrust Policy1,617 cited
1983Managing Channel Profits1,117 cited
1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
1983An Industry Equilibrium Analysis of Downstream Vertical Integration953 cited
2008An Industry Equilibrium Analysis of Downstream Vertical Integration924 cited
1976Optimal Advertising Policy Under Dynamic Conditions907 cited
1995Channel Coordination and Quantity Discounts651 cited
1995Channel Coordination When Retailers Compete423 cited
1996Price competition in a duopoly common retailer channel363 cited
1984An Approach for Developing an Optimal Discount Pricing Policy343 cited
2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
1987Comment—Managing Channel Profits: Comment

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

321 cited

Cited by

2013Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions338 cited
2015Joint advertising, pricing and collection decisions in a closed-loop supply chain256 cited
2014A survey of game-theoretic models of cooperative advertising246 cited
2016Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains244 cited
2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
2013Cooperative advertising models in supply chain management: A review185 cited
2021Involvement of controllable lead time and variable demand for a smart manufacturing system under a supply chain management173 cited
2016When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?169 cited
2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach164 cited
2011Coordination via cost and revenue sharing in manufacturer–retailer channels154 cited
2012Cooperative advertising in a distribution channel with fairness concerns153 cited
2018Manufacturer encroachment with advertising137 cited
2015Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill130 cited
2013COOPERATION CONTRACT IN TOURISM SUPPLY CHAINS: THE OPTIMAL PRICING STRATEGY OF HOTELS FOR COOPERATIVE THIRD PARTY STRATEGIC WEBSITES130 cited
2020Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation130 cited
2012Pricing and production decisions in a dual-channel supply chain when production costs are disrupted127 cited