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Exploring the Implications of the Internet for Consumer Marketing · Study

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ArticleExploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson1997

Article1997

Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson · Bart J. Bronnenberg

1,380 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Consumer Market Behavior and Pricing Digital Innovation in Industries

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 1,380 citations exist upstream.

References

1988The Theory of Industrial Organization 1990Stability in Competition 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1996The economics of networks 1991A Strategic Analysis of Electronic Marketplaces 1999Exploiting the virtual value chain 1991Price Competition in a Channel Structure with a Common Retailer

Cited by

2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence 2009Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods 2012Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues 2003Consumer information search behavior and the internet 2001The Economic Leverage of the Virtual Community 2009The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing 2005The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types 2011Generic technology‐based service quality dimensions in banking

Details

Year1997

Typearticle

Published1997-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations1,380

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1177/0092070397254005

openalex_workW2053559704

Links

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