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Bart J. Bronnenberg · Study

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Bart J. Bronnenberg

51 works· latest 2023· 5 institutionscluster: provisionalORCID 0000-0003-2947-5192

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Citations6,217

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Most cited in this library

Exploring the Implications of the Internet for Consumer Marketing1997 · 1,380 citations
Database Paper—The IRI Marketing Data Set2008 · 448 citations
The Evolution of Brand Preferences: Evidence from Consumer Migration2012 · 381 citations
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery2017 · 320 citations
Online Demand Under Limited Consumer Search2009 · 286 citations

Works

51 shown

Consumer Time Budgets and Grocery Shopping Behavior

Management Science·2023·2 authors·Open access

23citations

Marketing Investment and Intangible Brand Capital

The Journal of Economic Perspectives·2022·3 authors·Open access

37citations

Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry

Marketing Science·2022·3 authors

30citations

How push messaging impacts consumer spending and reward redemption in store-loyalty programs

International Journal of Research in Marketing·2021·3 authors·Open access

23citations

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Marketing Science·2018·2 authors

24citations

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Marketing Science·2018·3 authors·

Open access

55citations

The Economics of Brands and Branding

Handbook of economics marketing·2018·3 authors·chapter·Open access

21citations

The Formation of Consumer Brand Preferences

Annual Review of Economics·2017·2 authors·review·Open access

42citations

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science·2017·3 authors·Open access

320citations

The Probit Choice Model Under Sequential Search with an Application to Online Retailing

Management Science·2016·3 authors

83citations

Zooming In on Choice: How Do Consumers Search for Cameras Online?

Marketing Science·2016·3 authors·Open access

161citations

Adolescence and the Path to Maturity in Global Retail

The Journal of Economic Perspectives·2015·2 authors·Open access

71citations

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium *

The Quarterly Journal of Economics·2015·4 authors

191citations

Adolescence and the Path to Maturity in Global Retail

SSRN Electronic Journal·2015·2 authors·preprint·Open access

19citations

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

National Bureau of Economic Research·2014·4 authors·report·Open access

62citations

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

SSRN Electronic Journal·2013·4 authors·preprint·Open access

29citations

The Evolution of Brand Preferences: Evidence from Consumer Migration

American Economic Review·2012·3 authors

381citations

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Marketing Science·2012·2 authors·Open access

72citations

Mapping Online Consumer Search

Journal of Marketing Research·2011·3 authors·Open access

66citations

Do Digital Video Recorders Influence Sales?

Journal of Marketing Research·2010·3 authors

79citations

Endogenous sunk costs and the geographic differences in the market structures of CPG categories

Quantitative Marketing and Economics·2010·2 authors·Open access

25citations

The Evolution of Brand Preferences: Evidence from Consumer Migration

National Bureau of Economic Research·2010·3 authors·report·Open access

27citations

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Marketing Science·2010·3 authors·Open access

81citations

Retrieving Unobserved Consideration Sets from Household Panel Data

Journal of Marketing Research·2010·5 authors·Open access

136citations

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy·2009·2 authors

126citations

Online Demand Under Limited Consumer Search

Marketing Science·2009·3 authors·Open access

286citations

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

Marketing Science·2008·2 authors

50citations

Measuring long-run marketing effects and their implications for long-run marketing decisions

Marketing Letters·2008·10 authors

20citations

Database Paper—The IRI Marketing Data Set

Marketing Science·2008·3 authors

448citations

Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

Quantitative Marketing and Economics·2007·1 author·Open access

15citations

A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification

Management Science·2007·3 authors

199citations

Consumer Packaged Goods in the United States: National Brands, Local Branding

Journal of Marketing Research·2007·2 authors

115citations

The Periodicity of Pricing

Journal of Marketing Research·2006·3 authors

31citations

Spatial Models in Marketing

Marketing Letters·2005·10 authors

108citations

Structural Modeling and Policy Simulation

Journal of Marketing Research·2005·3 authors

44citations

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

SSRN Electronic Journal·2005·2 authors·preprint·Open access

17citations

The Asymmetric Effect of Discount Retraction on Subsequent Choice

Journal of Consumer Research·2004·3 authors

30citations

Market Roll-Out and Retailer Adoption for New Brands

Marketing Science·2004·2 authors

107citations

Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry

Review of Marketing Science·2004·3 authors

57citations

Advertising versus pay-per-view in electronic media

International Journal of Research in Marketing·2003·3 authors

144citations

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist

Journal of Marketing Research·2002·2 authors

78citations

Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables

Marketing Science·2001·2 authors

139citations

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Journal of Marketing Research·2000·3 authors

179citations

Risk Perception in the Short Run and in the Long Run

Marketing Letters·1999·9 authors

22citations

The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application

·1998·3 authors

29citations

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

Journal of Marketing Research·1998·1 author

58citations

The impact of marketing policy on promotional price elasticities and baseline sales

Journal of Retailing and Consumer Services·1998·3 authors

23citations

Exploring the Implications of the Internet for Consumer Marketing

Journal of the Academy of Marketing Science·1997·2 authors

1,380citations

Asymmetric Promotion Effects and Brand Positioning

Marketing Science·1996·2 authors

194citations

Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition

Journal of Marketing Research·1996·2 authors

168citations

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Journal of Marketing Research·1996·2 authors

92citations