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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium · Study

ReportDo Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bart J. Bronnenberg2014

OA

Reportgreen2014

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bart J. Bronnenberg · Jean‐Pierre Dubé · Matthew Aaron Gentzkow · Jesse M. Shapiro

62 citations·0/0 files stored·National Bureau of Economic Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Pharmaceutical Economics and Policy

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We are grateful to Kevin Murphy for

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References

1990Industrial market structure and economic performance 1996Uninformed Votes: Information Effects in Presidential Elections 2011Competition and Product Quality in the Supermarket Industry 1998How Brand Names Affect the Demand for Twin Automobiles

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2015Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium *article · 2 shared references 2013Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premiumpreprint · 2 shared references 2018Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literaturepreprint · 1 shared reference 2000Misinformation and the Currency of Democratic Citizenshiparticle · 1 shared reference 2010Fifty Years of Empirical Studies of Innovative Activity and Performancechapter · 1 shared reference 2007The myth of the rational voter: why democracies choose bad policiesother · 1 shared reference

Details

Year2014

Typereport

Published2014-07-01

VenueNational Bureau of Economic Research

Languageen

Citations62

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.3386/w20295

openalex_workW2890604693

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