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Robert A. Peterson · Study
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Author
Robert A. Peterson
66 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0001-8433-4590
Works
60 shown
Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Psychology and Marketing
·
2019
·
3 authors
29
citations
Self-efficacy and personal selling: review and examination with an emphasis on sales performance
Journal of Personal Selling and Sales Management
·
2019
·
1 author
65
citations
Keeping the Marketing Curriculum Current in an Era of Digital Disruption
Journal of Marketing Education
·
2019
·
2 authors
·
editorial
21
citations
Digital Disruption: The Transdisciplinary Future of Marketing Education
Journal of Marketing Education
·
2019
·
2 authors
·
editorial
·
Open access
60
citations
On the economic and social benefits of direct selling
Business Horizons
·
2018
·
3 authors
22
citations
A Meta-analysis of Online Trust Relationships in E-commerce
Journal of Interactive Marketing
·
2017
·
2 authors
·
review
540
citations
On the significance of statistically insignificant results in consumer behavior experiments
Journal of the Academy of Marketing Science
·
2017
·
2 authors
18
citations
Convenience samples of college students and research reproducibility
Journal of Business Research
·
2013
·
2 authors
566
citations
On the relationship between coefficient alpha and composite reliability.
Journal of Applied Psychology
·
2012
·
2 authors
1,109
citations
Concerns of College Students Regarding Business Ethics
Springer eBooks
·
2012
·
3 authors
·
chapter
25
citations
When Things Go Wrong: Account Strategy Following a Corporate Crisis Event
Corporate Reputation Review
·
2012
·
3 authors
19
citations
Multilevel (network) marketing: An objective view
The Marketing Review
·
2011
·
2 authors
43
citations
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Journal of Economic Psychology
·
2010
·
2 authors
48
citations
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Journal of Business Ethics
·
2010
·
5 authors
78
citations
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Journal of the Academy of Marketing Science
·
2010
·
2 authors
114
citations
The Concept and Marketing Implications of Hispanicness
The Journal of Marketing Theory and Practice
·
2009
·
1 author
19
citations
The cheating culture: A global societal phenomenon
Business Horizons
·
2009
·
3 authors
102
citations
Structural Equation Modeling in Marketing: Some Practical Reminders
The Journal of Marketing Theory and Practice
·
2008
·
2 authors
999
citations
Business students’ attitudes toward unethical behavior: A multi-country comparison
Marketing Letters
·
2008
·
3 authors
40
citations
Hispanic Ethnicity and Media Behavior
Journal of Advertising Research
·
2008
·
1 author
21
citations
On the Ethicality of Internal Consumption in Multilevel Marketing
Journal of Personal Selling and Sales Management
·
2007
·
2 authors
30
citations
Ethical Attitudes of Future Business Leaders
Business & Society
·
2006
·
2 authors
175
citations
On the Use of Beta Coefficients in Meta-Analysis.
Journal of Applied Psychology
·
2005
·
1 author
1,641
citations
The concept of the “Big Middle”
Journal of Retailing
·
2005
·
3 authors
·
editorial
122
citations
Business Ethics: New Challenges for Business Schools and Corporate Leaders
·
2004
·
2 authors
·
book
28
citations
Consumer information search behavior and the internet
Psychology and Marketing
·
2003
·
2 authors
447
citations
Reflections on the Use of Instructional Technologies in Marketing Education
Marketing Education Review
·
2002
·
3 authors
50
citations
Retailing in the 21st century: reflections and prologue to research
Journal of Retailing
·
2002
·
1 author
106
citations
On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
Journal of Consumer Research
·
2001
·
1 author
1,259
citations
A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis
Marketing Letters
·
2000
·
1 author
·
review
615
citations
Constructing Effective Questionnaires
Sage eBooks
·
2000
·
1 author
·
book
499
citations
Exploring the Implications of the Internet for Consumer Marketing
Journal of the Academy of Marketing Science
·
1997
·
2 authors
1,380
citations
What Is Direct Selling?—Definition, Perspectives, and Research Agenda
Journal of Personal Selling and Sales Management
·
1996
·
2 authors
·
Open access
109
citations
A Meta-Analysis of Country-of-Origin Effects
Journal of International Business Studies
·
1995
·
2 authors
·
review
952
citations
Relationship Marketing and the Consumer
Journal of the Academy of Marketing Science
·
1995
·
1 author
424
citations
Une méta-analyse du coefficient alpha de Cronbach
Recherche et Applications en Marketing (French Edition)
·
1995
·
1 author
59
citations
A Meta-Analysis of Cronbach's Coefficient Alpha
Journal of Consumer Research
·
1994
·
1 author
·
review
3,020
citations
The Effect of Effort on Sales Performance and Job Satisfaction
Journal of Marketing
·
1994
·
1 author
746
citations
Customer Base Analysis: An Industrial Purchase Process Application
Marketing Science
·
1994
·
2 authors
337
citations
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Journal of Marketing Research
·
1993
·
2 authors
1,066
citations
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Journal of Marketing Research
·
1993
·
2 authors
502
citations
Antecedents and consequences of salesperson job satisfaction: Meta-analysis and assessment of
Journal of Marketing Research
·
1993
·
1 author
97
citations
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions
Journal of Marketing
·
1992
·
3 authors
1,019
citations
Mental accounting and categorization
Organizational Behavior and Human Decision Processes
·
1992
·
2 authors
279
citations
Measuring Customer Satisfaction: Fact and Artifact
Journal of the Academy of Marketing Science
·
1992
·
1 author
706
citations
Concerns of college students regarding business ethics: A replication
Journal of Business Ethics
·
1991
·
3 authors
122
citations
Interjudge Agreement and the Maximum Value of Kappa
Educational and Psychological Measurement
·
1989
·
3 authors
67
citations
The Role of Affect in Consumer Behavior: Emerging Theories and Applications
Journal of Marketing Research
·
1987
·
3 authors
139
citations
The Public's Definition of Small Business
Journal of Small Business Management
·
1986
·
3 authors
47
citations
A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments
Journal of Consumer Research
·
1985
·
3 authors
·
review
143
citations
Small Business Management Assistance: Needs and Sources
American Journal of Small Business
·
1984
·
1 author
34
citations
Concerns of college students regarding business ethics
Journal of Business Ethics
·
1984
·
3 authors
321
citations
Empirical Research in International Marketing: 1976–1982
Journal of International Business Studies
·
1984
·
2 authors
211
citations
Perceived Causes of Small Business Failures: A Research Note
American Journal of Small Business
·
1983
·
3 authors
123
citations
Marketing Research
·
1982
·
1 author
·
book
42
citations
Perspectives on strategic marketing management
·
1980
·
2 authors
·
book
26
citations
First-purchase diffusion models of new-product acceptance
Technological Forecasting and Social Change
·
1979
·
2 authors
59
citations
Integrating time and space in technological substitution models
Technological Forecasting and Social Change
·
1979
·
2 authors
88
citations
Book Review: An Information Processing Theory of Consumer Choice
Journal of Marketing
·
1979
·
3 authors
·
other
13
citations
Innovation Diffusion in a Dynamic Potential Adopter Population
Management Science
·
1978
·
2 authors
298
citations