BookPerspectives on strategic marketing managementRoger A. Kerin1980Perspectives on strategic marketing managementRoger A. Kerin, Robert A. Peterson1980-01-01book26 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesBusiness Strategies and InnovationHealthcare, Law, Governance, and Management StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 26 citations exist upstream.Cited by1986Finland's competitive position as a destination1999Trespass or symbiosis? Dissolving the boundaries between strategic marketing and strategic management1983Strategic Marketing: Linking Marketing and Corporate Planning