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Reflections on the Use of Instructional Technologies in Marketing Education · Study

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ArticleReflections on the Use of Instructional Technologies in Marketing Education

Robert A. Peterson2002

Article2002

Reflections on the Use of Instructional Technologies in Marketing Education

Robert A. Peterson · Gerald Albaum · José Luis Munuera

50 citations·0/0 files stored·Marketing Education Review

No readable copy stored yet — this record is metadata only.

Management and Marketing Education Educational Technology and E-Learning Film in Education and Therapy

Abstract

(2002). Reflections on the Use of Instructional Technologies in Marketing Education. Marketing Education Review: Vol. 12, No. 3, pp. 7-17.

Citations in this library

Stored only when both papers are in the corpus — 50 citations exist upstream.

References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2010Educational Researcher 1972Nonverbal communication in human interaction 1993Psychology of Learning for Instruction 1996Instructional Media and Technologies for Learning 1997TEACHING EFFECTIVENESS IN TECHNOLOGY-MEDIATED DISTANCE LEARNING.2002Learning considered within a cultural context: Confucian and Socratic approaches.1997USING INFORMATION TECHNOLOGY TO ADD VALUE TO MANAGEMENT EDUCATION.

Cited by

2011The Use of Digital Technologies in the Classroom 2004Beliefs and Expectations of Principles of Marketing Students 2013The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance 2005Chalkboards to Cybercourses: The Internet and Marketing Education 2006Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model 2011Using Second Life to Teach About Marketing in Second Life 2015Digital and Social Media Marketing in Business Education 2020Increasing Classroom Engagement in International Business Courses via Digital Technology

Details

Year2002

Typearticle

Published2002-10-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations50

Files0 public / 0

ShelfManagement and Marketing Education

Identifiers

doi10.1080/10528008.2002.11488795

openalex_workW2507345173

Links

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