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Digital and Social Media Marketing in Business Education · Study

WorkDigital and Social Media Marketing in Business Education

Victoria L. Crittenden2015

Work2015

Digital and Social Media Marketing in Business Education

Victoria L. Crittenden · William F. Crittenden

25 citations·0/0 files stored·Journal of Marketing Education

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Management and Marketing Education Digital Marketing and Social Media SMEs Development and Digital Marketing

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References

2011The Use of Digital Technologies in the Classroom 2011How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education 2015Digital and Social Media Marketing in Business Education 2002Reflections on the Use of Instructional Technologies in Marketing Education 2015Integrating Metrics Across the Marketing Curriculum 2002Integrating Technology in Marketing Education: Perspective for the New Millennium

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2019Keeping the Marketing Curriculum Current in an Era of Digital Disruption 2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry 2019Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study 2016Teaching and learning disrupted: isomorphic change 2018ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE 2021Educational Scholarship: Looking Forward While Casting Backward

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Details

Year2015

Typeeditorial

Published2015-05-27

VenueJournal of Marketing Education

ISSN-L0273-4753

Languageen

Citations25

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1177/0273475315588112

openalex_workW1527734255

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