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Digital and Social Media Marketing in Business Education

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References

2011The Use of Digital Technologies in the Classroom135 cited
2011How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education128 cited
2015Digital and Social Media Marketing in Business Education75 cited
2002Reflections on the Use of Instructional Technologies in Marketing Education50 cited
2015Integrating Metrics Across the Marketing Curriculum39 cited
2002Integrating Technology in Marketing Education: Perspective for the New Millennium38 cited

Cited by

2019Keeping the Marketing Curriculum Current in an Era of Digital Disruption21 cited
2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry20 cited
2019Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study18 cited
2016Teaching and learning disrupted: isomorphic change16 cited
2018ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE12 cited
2021Educational Scholarship: Looking Forward While Casting Backward9 cited

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