Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study

Abstract

An important skill in the modern workplace is the ability to learn new skills. However, students are ill-prepared for such self-directed requirements, as changes in academic curricula are typically outpaced by technological developments. To contribute to the efforts of educators to prepare students, this study adopts an experiential learning approach. Through an open-ended exercise, students self-learned infographics, a data visualisation tool, with the intent of including this skill in a professional resume. Reflective responses to an open-ended questionnaire assessed students’ learning outcomes. The findings indicate that students developed the confidence to learn a new technological tool independently. The benefits of the use of data visualisation tool infographics and learning outcomes are discussed.

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