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Relationship Marketing and the Consumer · Study

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ArticleRelationship Marketing and the Consumer

Robert A. Peterson1995

Article1995

Relationship Marketing and the Consumer

Robert A. Peterson

424 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1994The Commitment-Trust Theory of Relationship Marketing 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences 1979Interpersonal attraction in exchange and communal relationships.1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 1974Brand Choice Behavior as a Function of Information Load 1974Brand Choice Behavior as a Function of Information Load: Replication and Extension 1992Exploiting Niches Using Relationship Marketing

Cited by

2020Enhancing consumer engagement in e-commerce live streaming via relational bonds 2000The Domain and Conceptual Foundations of Relationship Marketing 2000From recipient to contributor: examining customer roles and experienced outcomes 1997Towards a paradigm shift in marketing? An examination of current marketing practices 2009Perceived benefits of loyalty programs: Scale development and implications for relational strategies 2006Customer perceived value in banking services

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2002Understanding the online consumer: A typology of online relational norms and behaviorarticle · 5 shared references 2000The Domain and Conceptual Foundations of Relationship Marketingchapter · 4 shared references 2007Relational benefits and customer satisfaction in retail bankingarticle · 4 shared references 1999Relationship marketing: a concept beyond the primary relationshiparticle · 4 shared references 2004The benefits of relationship marketing for the consumer and for the fashion retailersarticle · 4 shared references 1997Implementing a relationship marketing program: a case study and managerial implicationsarticle · 4 shared references

Details

Year1995

Typearticle

Published1995-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations424

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1177/009207039502300407

openalex_workW2004590027

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2005

Relationship marketing and consumer switching behavior

2005Maintaining a committed online customer: A study across search-experience-credence products