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The Role of Affect in Consumer Behavior: Emerging Theories and Applications · Study

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ArticleThe Role of Affect in Consumer Behavior: Emerging Theories and Applications

Carl Obermiller1987

Article1987

The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Carl Obermiller · Robert A. Peterson · Wayne D. Hoyer

139 citations·0/0 files stored·Journal of Marketing Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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Citations in this library

Stored only when both papers are in the corpus — 139 citations exist upstream.

Cited by

2004Emotions in segmentation 2018Gamification and serious games: A literature meta-analysis and integrative model 2015Promoting online learners’ continuance intention: An integrated flow framework 1992Unobservable Facial Actions and Emotion 2011Understanding users’ motivations to engage in virtual worlds: A multipurpose model and empirical testing 2012Destination Image, Novelty, Hedonics, Perceived Value, and Revisiting Behavioral Intention for Island Tourism 1988Specific forms of facial EMG response index emotions during an interview: From Darwin to the continuous flow hypothesis of affect-laden information processing.2004Assessing the Effects of Animation in Online Banner Advertising

Details

Year1987

Typearticle

Published1987-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations139

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.2307/3151766

openalex_workW2052932540

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