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Carl Obermiller · Study

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Carl Obermiller

25 works· latest 2012· 3 institutionscluster: provisional

h-index19

i1023

Citations3,397

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Most cited in this library

Development of a Scale to Measure Consumer Skepticism Toward Advertising1998 · 1,033 citations
AD SKEPTICISM: The Consequences of Disbelief2005 · 544 citations
The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals1995 · 220 citations
Exploring the Effects of Country of Origin Labels: an Information Processing Framework1989 · 220 citations
The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers1990 · 208 citations

Works

25 shown

Customized Pricing: Win-Win or End Run?

·2012·3 authors·Open access

14citations

Consumer perception of taboo in ads

Journal of Business Research·2011·2 authors

73citations

The effects of advertisement picture likeability on information search and brand choice

Marketing Letters·2010·2 authors

13citations

‘Taste Great or More Fulfilling’: The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee

Corporate Reputation Review·2009·4 authors

66citations

Sustainable business as marketing strategy

DOAJ (DOAJ: Directory of Open Access Journals)·2008·3 authors·Open access

27citations

AD SKEPTICISM: The Consequences of Disbelief

Journal of Advertising·2005·3 authors

544citations

Students as Customers or Products: Perceptions and Preferences of Faculty and Students

Marketing Education Review·2005·3 authors

46citations

Consumer Response to a Firm's Endorser (Dis) Association Decisions

Journal of Advertising·2002·2 authors

137citations

On the Origin and Distinctness of Skepticism toward Advertising

Marketing Letters·2000·2 authors

194citations

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Journal of Consumer Psychology·1998·2 authors

1,033citations

To Cheat or Not to Cheat: Reducing Cheating by Requesting Self-Prophecy

Marketing Education Review·1996·2 authors

36citations

The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals

Journal of Advertising·1995·1 author

220citations

The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers

Journal of Consumer Research·1990·2 authors

208citations

Feelings About Feeling-State Research: a Search For Harmony

ACR North American Advances·1990·2 authors

5citations

Exploring the Effects of Country of Origin Labels: an Information Processing Framework

ACR North American Advances·1989·2 authors

220citations

When Do Consumers Infer Quality From Price

ACR North American Advances·1988·1 author

20citations

The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Journal of Marketing Research·1987·3 authors

139citations

Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response

Journal of Consumer Research·1985·1 author

149citations

The Elaboration Likelihood Model: Limitations and Extensions in Marketing

ACR North American Advances·1985·2 authors

105citations

Price Effects on Choice and Perceptions Under Varying Conditions of Experience, Information, and Beliefs in Quality Differences

ACR North American Advances·1984·2 authors

15citations

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Journal of Marketing Research·1983·3 authors

51citations

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Journal of Marketing Research·1983·3 authors

26citations

Predicting Behavior With Intentions: a Comparison of Conditional Versus Direct Measures

ACR North American Advances·1982·3 authors

15citations

The Design of Advertising Experiments Using Statistical Decision Theory: An Extension

Journal of Marketing Research·1981·4 authors

5citations

What Is Low Involvement Low In

ACR North American Advances·1981·3 authors

36citations