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On the Origin and Distinctness of Skepticism toward Advertising · Study

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ArticleOn the Origin and Distinctness of Skepticism toward Advertising

Carl Obermiller2000

Article2000

On the Origin and Distinctness of Skepticism toward Advertising

Carl Obermiller · Eric R. Spangenberg

194 citations·0/0 files stored·Marketing Letters

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1973Free Competition and the Optimal Amount of Fraud 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1974Advertising as Information 2013Sex Differences in Social Behavior 1978Consumer Socialization: A Theoretical and Empirical Analysis 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising 1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions 1984Nonverbal sex differences : communication accuracy and expressive style

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Year2000

Typearticle

Published2000-11-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations194

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1008181028040

openalex_workW44146536

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