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On the Origin and Distinctness of Skepticism toward Advertising

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References

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1974Advertising as Information3,430 cited
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1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
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1986The Index of Consumer Sentiment toward Marketing250 cited
1977How Children Learn to Buy: The Development of Consumer Information-Processing Skills248 cited

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1994The 70% Majority: Enduring Consumer Beliefs about Advertising223 cited

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