Distribution Channels as Political Economies: A Framework for Comparative Analysis

Louis W. Stern · Torger Reve

943 citations0/0 files storedJournal of Marketing

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Franchising Strategies and Performance

Abstract

This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.

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1976Markets and Hierarchies: Analysis and Antitrust Implications.

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