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ArticleManufacturer's cooperative advertising, demand uncertainty, and information sharing

Ruiliang Yan2015

Article2015

Manufacturer's cooperative advertising, demand uncertainty, and information sharing

Ruiliang Yan · Zixia Cao · Zhi Pei

66 citations·0/0 files stored·Journal of Business Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 1972Micro-Economic Foundations of Employment and Inflation Theory.1984Duopoly information equilibrium: Cournot and bertrand 1989Duopoly information equilibrium: Cournot and Bertrand 2012Supply chain coordination through cooperative advertising with reference price effect 2005Demand forecast sharing in a dual-channel supply chain 2008Coordinating advertising and pricing in a manufacturer–retailer channel 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

Cited by

2018Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price 2018Impacts of returns policy under supplier encroachment with risk-averse retailer 2018Reward points, profit sharing, and valuable coordination mechanism in the O2O era 2018Optimal cooperative advertising and ordering policies for a two-echelon supply chain 2019Coordination through cooperative advertising in a two-period consumer electronics supply chain

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2017National brand's local advertising and wholesale-price incentive under prior versus no prior informationarticle · 21 shared references 2014Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demandarticle · 15 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 13 shared references 2017Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agentsarticle · 12 shared references 2015Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chainarticle · 12 shared references 2016Channel coordination with quantity discounts and/or cooperative advertisingarticle · 11 shared references

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Year2015

Typearticle

Published2015-08-24

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations66

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jbusres.2015.08.011

openalex_workW1620158823

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2017Optimal dual-channel supply chain configuration for product categories with different customer preference of online channel

2016Decentralised decision-making with information sharing vs. centralised decision-making in supply chains

2015A manufacturer distribution issue: how to manage an online and a traditional retailer