Cited by

• 2018Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price62 cited
• 2018Impacts of returns policy under supplier encroachment with risk-averse retailer61 cited
• 2018Reward points, profit sharing, and valuable coordination mechanism in the O2O era43 cited
• 2018Optimal cooperative advertising and ordering policies for a two-echelon supply chain42 cited
• 2019Coordination through cooperative advertising in a two-period consumer electronics supply chain42 cited
• 2016Decentralised decision-making with information sharing vs. centralised decision-making in supply chains41 cited
• 2017Optimal dual-channel supply chain configuration for product categories with different customer preference of online channel41 cited
• 2015A manufacturer distribution issue: how to manage an online and a traditional retailer40 cited
• 2018Return policies and O2O coordination in the e-tailing age38 cited
• 2016An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?34 cited
• 2023E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways32 cited
• 2021Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain30 cited
• 2023Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information28 cited
• 2023Information transparency and business mode selection in online platforms under manufacturer competition24 cited
• 2016Is brand alliance always beneficial to firms?22 cited
• 2022Service strategies and channel coordination in the age of E-commerce21 cited