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Salma Karray · Study
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Author
Salma Karray
33 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-7094-7342
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32
Citations
1,785
Works here
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Most cited in this library
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry
2019 · 221 citations
Could co-op advertising be a manufacturer's counterstrategy to store brands?
2006 · 159 citations
Assessing credit risk of commercial customers using hybrid machine learning algorithms
2022 · 130 citations
A dynamic model for advertising and pricing competition between national and store brands
2007 · 115 citations
Fighting store brands through the strategic timing of pricing and advertising decisions
2018 · 98 citations
Works
33 shown
Price and quality competition while envisioning a quality-related product recall
European Journal of Operational Research
·
2023
·
3 authors
23
citations
Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry
Electronic Commerce Research and Applications
·
2022
·
2 authors
·
Open access
33
citations
Assessing credit risk of commercial customers using hybrid machine learning algorithms
Expert Systems with Applications
·
2022
·
2 authors
130
citations
Managing advertising investments in marketing channels
Journal of Retailing and Consumer Services
·
2021
·
3 authors
·
Open access
29
citations
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
International Transactions in Operational Research
·
2021
·
2 authors
·
Open access
12
citations
The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
International Journal of Production Economics
·
2021
·
2 authors
·
Open access
49
citations
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Journal of the Operational Research Society
·
2021
·
3 authors
·
Open access
17
citations
Multichannel retailing and price competition
International Transactions in Operational Research
·
2020
·
2 authors
16
citations
Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?
International Journal of Production Economics
·
2019
·
3 authors
·
Open access
10
citations
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry
International Conference on Computer Science & Education (ICCSE)
·
2019
·
3 authors
·
other
221
citations
Fighting store brands through the strategic timing of pricing and advertising decisions
European Journal of Operational Research
·
2018
·
2 authors
·
Open access
98
citations
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
European Journal of Operational Research
·
2018
·
3 authors
·
Open access
77
citations
Offline retailers expanding online to compete with manufacturers: Strategies and channel power
Industrial Marketing Management
·
2018
·
2 authors
38
citations
Joint advertising of complementary products sold through an independent retailer
International Journal of Production Research
·
2017
·
2 authors
17
citations
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
European Journal of Operational Research
·
2017
·
3 authors
·
Open access
19
citations
Cooperative advertising programs: are accrual constraints necessary?
International Transactions in Operational Research
·
2017
·
3 authors
12
citations
Assessing the profitability of cooperative advertising programs in competing channels
International Journal of Production Economics
·
2017
·
3 authors
·
Open access
26
citations
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
International Journal of Production Economics
·
2016
·
3 authors
·
Open access
51
citations
Should companies jointly promote their complementary products when they compete in other product categories?
European Journal of Operational Research
·
2016
·
2 authors
46
citations
Channel coordination with quantity discounts and/or cooperative advertising
International Journal of Production Research
·
2016
·
2 authors
28
citations
Modeling Reward Expiry for Loyalty Programs in a Competitive Market
International Journal of Production Economics
·
2016
·
3 authors
·
Open access
18
citations
The effectiveness of movie trailer advertising
International Journal of Advertising
·
2015
·
2 authors
·
Open access
58
citations
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
Omega
·
2015
·
2 authors
38
citations
Cooperative promotions in the distribution channel
Omega
·
2014
·
1 author
72
citations
Cooperative advertising in a supply chain with retail competition
International Journal of Production Research
·
2014
·
2 authors
91
citations
Periodicity of pricing and marketing efforts in a distribution channel
European Journal of Operational Research
·
2013
·
1 author
·
Open access
66
citations
Effectiveness of retail joint promotions under different channel structures
European Journal of Operational Research
·
2010
·
1 author
39
citations
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Review of Marketing Science
·
2008
·
2 authors
25
citations
A dynamic model for advertising and pricing competition between national and store brands
European Journal of Operational Research
·
2007
·
2 authors
115
citations
EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
International Game Theory Review
·
2007
·
2 authors
86
citations
Price competition during and after promotions
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
·
2007
·
2 authors
8
citations
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Journal of Business Research
·
2006
·
2 authors
159
citations
A Differential Game of Advertising for National and Store Brands
Springer eBooks
·
2005
·
2 authors
·
chapter
58
citations