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Fighting store brands through the strategic timing of pricing and advertising decisions · Study

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ArticleFighting store brands through the strategic timing of pricing and advertising decisions

Salma Karray2018

OA

Articlegreen2018

Fighting store brands through the strategic timing of pricing and advertising decisions

Salma Karray · Guiomar Martín‐Herrán

98 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 98 citations exist upstream.

References

1935Marktform und Gleichgewicht.1980Théorie mathématique de la richesse sociale 1974Complementarity-An Essay on the 40th Anniversary of the Hicks-Allen Revolution in Demand Theory 1976Product Differentiation and Welfare 2002Positioning of Store Brands 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share 2004Who Benefits from Store Brand Entry?

Cited by

2022The impact of recommender systems and pricing strategies on brand competition and consumer search 2022Private label sourcing for an e-tailer with agency selling and service provision 2021Private-brand introduction and investment effect on online platform-based supply chains 2019Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme 2020Manufacturer’s channel strategy with retailer’s store brand 2020Impacts of store-brand introduction on a multiple-echelon supply chain 2022Impact of green technology improvement and store brand introduction on the sales mode selection 2021Managing brand competition with consumer fairness concern via manufacturer incentive

Details

Year2018

Typearticle

Published2018-11-30

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations98

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1016/j.ejor.2018.11.066

openalex_workW2902709830

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