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Impacts of store-brand introduction on a multiple-echelon supply chain · Study

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ArticleImpacts of store-brand introduction on a multiple-echelon supply chain

Rong Cheng2020

Article2020

Impacts of store-brand introduction on a multiple-echelon supply chain

Rong Cheng · Yongrui Duan · Jianguang Zhang · Hua Ke

68 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1972Principles of Marketing 1950Vertical Integration and Antitrust Policy 1991Price Competition in a Channel Structure with a Common Retailer 2000Building Store Loyalty through Store Brands 2003Supply chain coordination by revenue sharing contracts 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands 2002Positioning of Store Brands

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2022Joint effects of production quality improvement of biofuel and carbon emissions towards a smart sustainable supply chain management 2022Impact of green technology improvement and store brand introduction on the sales mode selection 2021Managing brand competition with consumer fairness concern via manufacturer incentive 2022Contingent channel strategies for combating brand spillover in a co-opetitive supply chain 2021Logistics service strategies under different selling modes 2022Interacting with strategic waiting for store brand: Online selling format selection

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Details

Year2020

Typearticle

Published2020-11-05

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations68

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2020.10.044

openalex_workW3097608596

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2024To share or not to share: Strategic information sharing with store brand encroachment in platform markets

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