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Effectiveness of retail joint promotions under different channel structures · Study

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ArticleEffectiveness of retail joint promotions under different channel structures

Salma Karray2010

Article2010

Effectiveness of retail joint promotions under different channel structures

39 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 1991Price Competition in a Channel Structure with a Common Retailer 1983An Industry Equilibrium Analysis of Downstream Vertical Integration 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 1990Improving Channel Coordination Through Franchising 1985Competition and Cooperation in Marketing Channel Choice: Theory and Application 2001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer

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2021Commercial used apparel collection operations in retail supply chains 2015A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally 2016Channel coordination with quantity discounts and/or cooperative advertising 2013Ingredient branding strategies in an assembly supply chain: models and analysis 2018

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Details

Year2010

Typearticle

Published2010-10-27

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations39

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2010.10.025

openalex_workW2094854597

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The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand

2023Optimal Pricing and Quality Decisions Under Cooperative Promotion of Cross-Market Service Platforms

2017Joint advertising of complementary products sold through an independent retailer

2014Quality effort decision in service supply chain with quality preference based on quantum game