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Effectiveness of retail joint promotions under different channel structures
16 references·9 citing·37 second hop
Effectiveness of retail joint promotions under different channel structures (2010)Effectiveness of retail joint promotions …Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)An Industry Equilibrium Analy…A game theory approach in seller–buyer supply chain (2008)A game theory approach in sel…Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Generic and Brand Advertising…Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer (2001)Structural Analysis of Manufa…Collaborating to Compete (2000)Collaborating to CompeteManufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment (1999)Manufacturer Allowances and R…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements (1997)The Relationship Between a Fi…Channel Coordination Mechanisms for Customer Satisfaction (1995)Channel Coordination Mechanis…Price Competition in a Channel Structure with a Common Retailer (1991)Price Competition in a Channe…Improving Channel Coordination Through Franchising (1990)Improving Channel Coordinatio…Competition and Cooperation in Marketing Channel Choice: Theory and Application (1985)Competition and Cooperation i…An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)An Industry Equilibrium Analy…Optimal Pricing and Quality Decisions Under Cooperative Promotion of Cross-Market Service Platforms (2023)Optimal Pricing and Quality D…Commercial used apparel collection operations in retail supply chains (2021)Commercial used apparel colle…The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (2018)The effect of promotional cos…Optimal pricing/ordering and advertising investment strategies for a capital-constrained retailer (2017)Optimal pricing/ordering and …Joint advertising of complementary products sold through an independent retailer (2017)Joint advertising of compleme…Channel coordination with quantity discounts and/or cooperative advertising (2016)Channel coordination with qua…A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally (2015)A game-theoretic model for co…Quality effort decision in service supply chain with quality preference based on quantum game (2014)Quality effort decision in se…Ingredient branding strategies in an assembly supply chain: models and analysis (2013)Ingredient branding strategie…Specification Tests in Econometrics (1978)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior (2002)Inference on vertical contracts between Manufacturers and retailers allowing for non linear pricing and rResale price maintenance (2010)Impacts of Power Structure on Supply Chains with Uncertain Demand (2013)The Economic Institutions of Capitalism (1986)The Economic Institutions of Capitalism (1987)Competition for competence and interpartner learning within international strategic alliances (1991)Interfirm Cooperation and Customer Orientation (2003)Collaborative destination marketing: A case study of Elkhart county, Indiana (2006)Working with rivals: The impact of competitor alliances on financial performance (2007)Managing Channel Profits (1983)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment (2000)Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions (2000)Distribution Channels as Political Economies: A Framework for Comparative Analysis (1980)Interorganizational Governance in Marketing Channels (1994)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)The Bargaining Problem (1950)Other Solutions to Nash's Bargaining Problem (1975)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk (2000)The measurement and dimensionality of brand associations (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)A Transaction Cost Analysis Model of Channel Integration in International Markets (1990)Exploring the Implications of the Internet for Consumer Marketing (1997)Competition, Risk, and Managerial Incentives (2003)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)Building consumer–brand relationship: A cross‐cultural experiential view (2006)
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References

  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • 1983An Industry Equilibrium Analysis of Downstream Vertical Integration953 cited
  • 2008An Industry Equilibrium Analysis of Downstream Vertical Integration924 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
  • 1990Improving Channel Coordination Through Franchising447 cited
  • 1985Competition and Cooperation in Marketing Channel Choice: Theory and Application392 cited
  • 2001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer311 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 2000Collaborating to Compete305 cited
  • 2008A game theory approach in seller–buyer supply chain257 cited
  • 1997The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements195 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • 1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment

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187 cited
  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly181 cited
  • 1995Channel Coordination Mechanisms for Customer Satisfaction140 cited
  • Cited by

    • 2021Commercial used apparel collection operations in retail supply chains51 cited
    • 2015A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally38 cited
    • 2016Channel coordination with quantity discounts and/or cooperative advertising28 cited
    • 2013Ingredient branding strategies in an assembly supply chain: models and analysis24 cited
    • 2018The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand22 cited
    • 2023Optimal Pricing and Quality Decisions Under Cooperative Promotion of Cross-Market Service Platforms22 cited
    • 2017Joint advertising of complementary products sold through an independent retailer17 cited
    • 2014Quality effort decision in service supply chain with quality preference based on quantum game15 cited
    • 2017Optimal pricing/ordering and advertising investment strategies for a capital-constrained retailer13 cited