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Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk

Charles J. Fombrun · Naomi A. Gardberg · Michael L. Barnett

1,192 citations0/0 files storedBusiness and Society Review

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Corporate Identity and Reputation Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the company's financial performance, but instead affect the bottom line via its stock of reputational capital - the financial value of its intangible assets. It is suggested that corporate citizenship programs can be designed to help companies address reputational threats and opportunities to achieve reputational gains while mitigating reputational losses.

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References

1977Institutionalized Organizations: Formal Structure as Myth and Ceremony 2011External Control of Organizations: Resource Dependence Perspective 1977Determinants of corporate borrowing 1979The Social Psychology of Organizations.1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.1996Reputation: Realizing Value from the Corporate Image 1994ORGANIZATIONAL CITIZENSHIP BEHAVIOR: CONSTRUCT REDEFINITION, MEASUREMENT, AND VALIDATION.

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2010The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation 2012Does it pay to be really good? addressing the shape of the relationship between social and financial performance 2016Do ESG Controversies Matter for Firm Value? Evidence from International Data 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk 2014Contesting the Value of “Creating Shared Value”

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