Multichannel Shopper Segments and Their Covariates☆

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Umut Konuş, Peter C. Verhoef, Scott A. Neslin (2008). Multichannel Shopper Segments and Their Covariates☆. Journal of Retailing. https://doi.org/10.1016/j.jretai.2008.09.002

@article{umut2008multichannel,
  title  = {Multichannel Shopper Segments and Their Covariates☆},
  author = {Konuş, Umut and Verhoef, Peter C. and Neslin, Scott A.},
  year   = {2008},
  journal = {Journal of Retailing},
  doi    = {10.1016/j.jretai.2008.09.002}
}

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