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Crafting Integrated Multichannel Retailing Strategies · Study

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Crafting Integrated Multichannel Retailing Strategies

Zhang Jie, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh, Barton A. Weitz

2010-01-01preprintSSRN Electronic Journal352 citationsgreen

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Consumer Retail Behavior Studies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

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Citations in this library

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References

1997The Tacit Dimension

1996Making knowledge the basis of a dynamic theory of the firm

1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

1996Knowledge and the firm: Overview

1996Knowledge, strategy, and the theory of the firm

2006Strategies for Two-Sided Markets

2006Challenges and Opportunities in Multichannel Customer Management

Cited by

2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

2020Omni-channel management in the new retailing era: A systematic review and future research agenda

2015The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

2017Investigating logistics service quality in omni-channel retailing

2013Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Details

Year2010

Typepreprint

VenueSSRN Electronic Journal

Languageen

Files0 public / 0

Identifiers

doi10.2139/ssrn.1389644

openalex_workW2148965610

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