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Tarun Kushwaha · Study
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Author
Tarun Kushwaha
16 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-2809-2467
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Citations
2,245
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Most cited in this library
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
2013 · 388 citations
Crafting Integrated Multichannel Retailing Strategies
2010 · 352 citations
Marketing Agility: The Concept, Antecedents, and a Research Agenda
2020 · 319 citations
New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep
2007 · 243 citations
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry
2012 · 148 citations
Works
16 shown
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
Journal of Marketing
·
2022
·
3 authors
33
citations
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Journal of Retailing
·
2021
·
9 authors
·
Open access
75
citations
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Journal of Marketing
·
2020
·
5 authors
·
Open access
319
citations
Omnichannel marketing: Are cross-channel effects symmetric?
International Journal of Research in Marketing
·
2020
·
2 authors
·
Open access
70
citations
Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data- Driven Decision-Making Tools
Management Science
·
2020
·
2 authors
·
Open access
104
citations
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
Journal of Consumer Research
·
2019
·
3 authors
92
citations
Psychic distance and performance of MNCs during marketing crises
Journal of International Business Studies
·
2018
·
3 authors
56
citations
How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
Journal of Retailing
·
2018
·
3 authors
54
citations
Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks?
Manufacturing & Service Operations Management
·
2016
·
3 authors
60
citations
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
Journal of Marketing
·
2014
·
3 authors
144
citations
Differences in Retail Inventory Investment Behavior During Macroeconomic Shocks: Role of Service Level
Production and Operations Management
·
2013
·
2 authors
37
citations
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
Journal of Marketing
·
2013
·
2 authors
388
citations
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry
Journal of Marketing
·
2012
·
3 authors
148
citations
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Management Science
·
2012
·
4 authors
70
citations
Crafting Integrated Multichannel Retailing Strategies
SSRN Electronic Journal
·
2010
·
6 authors
·
preprint
·
Open access
352
citations
New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep
Journal of Marketing Research
·
2007
·
3 authors
243
citations