Loyalty Formation for Different Customer Journey Segments

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Dennis Herhausen, Kristina Kleinlercher, Peter C. Verhoef, Thomas J Rudolph (2019). Loyalty Formation for Different Customer Journey Segments. Journal of Retailing. https://doi.org/10.1016/j.jretai.2019.05.001

@article{dennis2019loyalty,
  title  = {Loyalty Formation for Different Customer Journey Segments},
  author = {Herhausen, Dennis and Kleinlercher, Kristina and Verhoef, Peter C. and Rudolph, Thomas J},
  year   = {2019},
  journal = {Journal of Retailing},
  doi    = {10.1016/j.jretai.2019.05.001}
}

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