Digital transformation: A multidisciplinary reflection and research agenda
Abstract
Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.
Cite this
Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, John Qi Dong, Nicolai Etienne Fabian, Michael Haenlein (2019). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.022
@article{c2019digital,
title = {Digital transformation: A multidisciplinary reflection and research agenda},
author = {Verhoef, Peter C. and Broekhuizen, Thijs and Bart, Yakov and Dong, John Qi and Fabian, Nicolai Etienne and Haenlein, Michael},
year = {2019},
journal = {Journal of Business Research},
doi = {10.1016/j.jbusres.2019.09.022}
}Citations in this library
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