S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Yakov Bart · Study
Home
/
Author
Yakov Bart
6 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0002-4094-9873
Works
6 shown
Digital transformation: A multidisciplinary reflection and research agenda
Journal of Business Research
·
2019
·
6 authors
·
Open access
5,676
citations
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Organizational Behavior and Human Decision Processes
·
2019
·
3 authors
16
citations
Customer engagement in a Big Data world
Journal of Services Marketing
·
2017
·
9 authors
·
Open access
225
citations
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Journal of Interactive Marketing
·
2017
·
14 authors
·
Open access
277
citations
Mobile Advertising: A Framework and Research Agenda
Journal of Interactive Marketing
·
2016
·
4 authors
316
citations
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Journal of Marketing
·
2005
·
4 authors
·
Open access
1,479
citations