S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Michael Haenlein · Study
Home
/
Author
Michael Haenlein
30 works
· latest 2023
· 5 institutions
cluster: provisional
ORCID 0000-0001-6175-4947
Works
30 shown
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Journal of Retailing
·
2023
·
4 authors
355
citations
Guest Editorial: Business Ethics in the Era of Artificial Intelligence
Journal of Business Ethics
·
2022
·
3 authors
·
editorial
87
citations
Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence
European Management Journal
·
2021
·
3 authors
74
citations
Artificial intelligence and robotics: Shaking up the business world and society at large
Journal of Business Research
·
2020
·
2 authors
87
citations
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
California Management Review
·
2020
·
6 authors
552
citations
Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
Journal of Interactive Marketing
·
2020
·
3 authors
·
editorial
93
citations
Digital transformation: A multidisciplinary reflection and research agenda
Journal of Business Research
·
2019
·
6 authors
·
Open access
5,676
citations
Rulers of the world, unite! The challenges and opportunities of artificial intelligence
Business Horizons
·
2019
·
2 authors
718
citations
Artificial intelligence (AI) and management analytics
Journal of Management Analytics
·
2019
·
4 authors
158
citations
Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things
Business Horizons
·
2019
·
2 authors
84
citations
Collaborative projects (social media application): About Wikipedia, the free encyclopedia
Business Horizons
·
2014
·
2 authors
67
citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Journal of Interactive Marketing
·
2013
·
5 authors
·
Open access
812
citations
Social interactions in customer churn decisions: The impact of relationship directionality
International Journal of Research in Marketing
·
2013
·
1 author
·
Open access
86
citations
Targeting Revenue Leaders for a New Product
Journal of Marketing
·
2013
·
2 authors
118
citations
Social media: back to the roots and back to the future
Journal of Systems and Information Technology
·
2012
·
2 authors
246
citations
The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline
The Journal of Marketing Theory and Practice
·
2011
·
2 authors
32
citations
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Business Horizons
·
2011
·
2 authors
485
citations
The early bird catches the news: Nine things you should know about micro-blogging
Business Horizons
·
2010
·
2 authors
379
citations
Users of the world, unite! The challenges and opportunities of Social Media
Business Horizons
·
2009
·
2 authors
·
Open access
17,866
citations
An empirical comparison of the efficacy of covariance-based and variance-based SEM
International Journal of Research in Marketing
·
2009
·
3 authors
2,904
citations
Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent
Recherche et Applications en Marketing (English Edition)
·
2009
·
2 authors
46
citations
The fairyland of Second Life: Virtual social worlds and how to use them
Business Horizons
·
2009
·
2 authors
407
citations
An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
SSRN Electronic Journal
·
2009
·
3 authors
·
preprint
·
Open access
287
citations
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
European Management Journal
·
2008
·
2 authors
79
citations
Unprofitable customers and their management
Business Horizons
·
2008
·
2 authors
57
citations
A Model to Determine Customer Lifetime Value in a Retail Banking Context
European Management Journal
·
2007
·
3 authors
126
citations
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
Journal of Product Innovation Management
·
2007
·
3 authors
94
citations
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Journal of Marketing
·
2006
·
3 authors
137
citations
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization
Journal of Product Innovation Management
·
2006
·
2 authors
213
citations
A Beginner's Guide to Partial Least Squares Analysis
Understanding Statistics
·
2004
·
2 authors
1,697
citations