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Generating global brand equity through corporate social responsibility to key stakeholders · Study

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ArticleGenerating global brand equity through corporate social responsibility to key stakeholders

Anna Torres2012

OA

Articlebronze2012

Generating global brand equity through corporate social responsibility to key stakeholders

Anna Torres · Tammo H.A. Bijmolt · Josep A. Tribó · Peter C. Verhoef

324 citations·0/0 files stored·International Journal of Research in Marketing

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Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 324 citations exist upstream.

References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 1994The Commitment-Trust Theory of Relationship Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2011External Control of Organizations: Resource Dependence Perspective 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts 1989Asset Stock Accumulation and Sustainability of Competitive Advantage

Cited by

2014Corporate Social Responsibility as a Strategic Shield Against Costs of Earnings Management Practices 2015The effects of corporate social responsibility on brand equity and firm performance 2012Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool 2020Do Corporate Social Responsibility Reports Convey Value Relevant Information? Evidence from Report Readability and Tone 2015Building company reputation and brand equity through CSR: the mediating role of trust 2015How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities 2020Corporate social responsibility, product market perception, and firm value 2023Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory

Details

Year2012

Typearticle

Published2012-01-10

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations324

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

Identifiers

doi10.1016/j.ijresmar.2011.10.002

openalex_workW2166450385

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