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Tammo H.A. Bijmolt · Study
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Author
Tammo H.A. Bijmolt
43 works
· latest 2023
· 6 institutions
cluster: provisional
ORCID 0000-0003-4941-5998
Works
43 shown
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
Journal of Marketing
·
2023
·
4 authors
·
review
·
Open access
60
citations
Investigating Rewards and Deposit Contract Financial Incentives for Physical Activity Behavior Change Using a Smartphone App: Randomized Controlled Trial
Journal of Medical Internet Research
·
2022
·
12 authors
·
Open access
15
citations
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Journal of Marketing Research
·
2022
·
4 authors
·
review
·
Open access
107
citations
Drivers of consumer adoption of e-Commerce: A meta-analysis
International Journal of Research in Marketing
·
2022
·
4 authors
·
review
·
Open access
68
citations
What drives consumers to shop on mobile devices? Insights from a Meta-Analysis
Journal of Retailing
·
2022
·
4 authors
·
review
·
Open access
74
citations
Digital Analytics: Modeling for Insights and New Methods
Journal of Interactive Marketing
·
2020
·
5 authors
·
Open access
235
citations
Challenges at the marketing–operations interface in omni-channel retail environments
Journal of Business Research
·
2019
·
6 authors
·
Open access
158
citations
Marketing perspectives on digital business models: A framework and overview of the special issue
International Journal of Research in Marketing
·
2019
·
2 authors
·
editorial
·
Open access
217
citations
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Journal of the Academy of Marketing Science
·
2019
·
2 authors
·
review
·
Open access
291
citations
Multi-unit price promotions and their impact on purchase decisions and sales
European Journal of Marketing
·
2017
·
4 authors
·
Open access
51
citations
Advanced Methods for Modeling Markets
International series in quantitative marketing
·
2017
·
5 authors
·
book
181
citations
The impact of instant reward programs and bonus premiums on consumer purchase behavior
International Journal of Research in Marketing
·
2016
·
3 authors
·
Open access
44
citations
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
Journal of Marketing Research
·
2015
·
4 authors
·
Open access
1,071
citations
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing
·
2014
·
4 authors
·
Open access
122
citations
Advancing research on loyalty programs: a future research agenda
Marketing Letters
·
2014
·
9 authors
·
Open access
144
citations
Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time
Journal of Advertising
·
2014
·
3 authors
·
Open access
76
citations
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
Journal of Marketing
·
2013
·
3 authors
220
citations
Optimizing Retail Assortments
Marketing Science
·
2013
·
3 authors
·
Open access
85
citations
Generating global brand equity through corporate social responsibility to key stakeholders
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
324
citations
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Foundations and Trends® in Marketing
·
2011
·
2 authors
·
Open access
79
citations
Incorporating Context Effects into a Choice Model
Journal of Marketing Research
·
2011
·
3 authors
144
citations
Loyalty Programmes: Current Knowledge and Research Directions*
International Journal of Management Reviews
·
2011
·
3 authors
·
Open access
234
citations
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
International Journal of Research in Marketing
·
2011
·
3 authors
·
review
·
Open access
567
citations
Do vendors benefit from promotions in a multi-vendor loyalty program?
Marketing Letters
·
2010
·
4 authors
·
Open access
53
citations
Analytics for Customer Engagement
Journal of Service Research
·
2010
·
7 authors
·
Open access
452
citations
Staying Power of Churn Prediction Models
Journal of Interactive Marketing
·
2010
·
3 authors
·
Open access
92
citations
Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion
Journal of Product Innovation Management
·
2010
·
4 authors
246
citations
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Journal of Marketing
·
2009
·
3 authors
·
Open access
226
citations
Specification of spatial models: A simulation study on weights matrices
Papers of the Regional Science Association
·
2009
·
2 authors
·
Open access
262
citations
Creating lift versus building the base: Current trends in marketing dynamics
International Journal of Research in Marketing
·
2009
·
7 authors
81
citations
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
European Journal of Operational Research
·
2008
·
2 authors
51
citations
Which retailers adopt a loyalty program? An empirical study
Journal of Retailing and Consumer Services
·
2008
·
2 authors
106
citations
Targeting and timing promotional activities: An agent-based model for the takeoff of new products
Journal of Business Research
·
2007
·
3 authors
199
citations
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
International Journal of Research in Marketing
·
2007
·
4 authors
·
Open access
46
citations
Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers
Journal of Marketing Research
·
2005
·
2 authors
100
citations
New Empirical Generalizations on the Determinants of Price Elasticity
Journal of Marketing Research
·
2005
·
3 authors
439
citations
Country and consumer segmentation: multi-level latent class analysis of financial product ownership
International Journal of Research in Marketing
·
2004
·
3 authors
·
Open access
152
citations
Meta-Analysis in Marketing when Studies Contain Multiple Measurements
Marketing Letters
·
2001
·
2 authors
293
citations
Importance and similarity in the evolving citation network of the International Journal of Research in Marketing
International Journal of Research in Marketing
·
1999
·
4 authors
·
Open access
60
citations
Judgments of brand similarity
International Journal of Research in Marketing
·
1998
·
4 authors
41
citations
Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence
Journal of Consumer Policy
·
1998
·
3 authors
127
citations
Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects
Journal of Consumer Research
·
1997
·
2 authors
·
Open access
187
citations
The Impact of Internal Factors on the Export Success of Dutch Small and Medium-Sized Firms
Journal of Small Business Management
·
1994
·
2 authors
198
citations