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Anna Torres · Study
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Author
Anna Torres
6 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0001-7004-9211
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Citations
621
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Most cited in this library
Generating global brand equity through corporate social responsibility to key stakeholders
2012 · 324 citations
Customer satisfaction and brand equity
2010 · 117 citations
Brand logo design: examining consumer response to naturalness
2015 · 82 citations
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
2008 · 51 citations
Marking your trade: Cultural factors in the prolongation of trademarks
2013 · 29 citations
Works
6 shown
Same design, same response? Investigating natural designs in international logos
Journal of Product & Brand Management
·
2019
·
5 authors
·
Open access
18
citations
Brand logo design: examining consumer response to naturalness
Journal of Product & Brand Management
·
2015
·
4 authors
·
Open access
82
citations
Marking your trade: Cultural factors in the prolongation of trademarks
Journal of Business Research
·
2013
·
3 authors
29
citations
Generating global brand equity through corporate social responsibility to key stakeholders
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
324
citations
Customer satisfaction and brand equity
Journal of Business Research
·
2010
·
2 authors
·
Open access
117
citations
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
European Journal of Operational Research
·
2008
·
2 authors
51
citations