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Location-based advertising on mobile devices

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References

1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
2007The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors1,524 cited
2010The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing708 cited
2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1608 cited
2013Exploring temporal effects for location recommendation on location-based social networks522 cited
2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
2006Understanding the impact of web personalization on user information processing and decision outcomes357 cited
2011Challenges and business models for mobile location-based services and advertising331 cited
2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
2007What is personalization? A conceptual framework309 cited
2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
2007Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising269 cited
2008An integrated model of advertising clutter in offline and online media259 cited
2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

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236 cited

2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging225 cited

2007Attitude toward Location-based Advertising193 cited

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