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ArticlePersonalized mobile marketing strategies

Siliang Tong2019

Article2019

Personalized mobile marketing strategies

Siliang Tong · Xueming Luo · Bo Xu

326 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

2003Evolving to a New Dominant Logic for Marketing 2016Digital marketing: A framework, review and research agenda 1978Basic Marketing: A Managerial Approach 2005Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons 2017The Future of Retailing 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness 2002Exploring the Implications of M-Commerce for Markets and Marketing

Cited by

2021Marketing research on Mobile apps: past, present and future 2022How consumer digital signals are reshaping the customer journey 2022Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model 2020The personalization–privacy paradox in the attention economy 2021E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out

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Details

Year2019

Typearticle

Published2019-10-16

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations326

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1007/s11747-019-00693-3

openalex_workW2980746347

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