Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Personalized mobile marketing strategies

16 references·16 citing·47 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2003Evolving to a New Dominant Logic for Marketing14,777 cited
2016Digital marketing: A framework, review and research agenda1,701 cited
1978Basic Marketing: A Managerial Approach1,663 cited
2005Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons1,292 cited
2017The Future of Retailing1,192 cited
2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
2002Exploring the Implications of M-Commerce for Markets and Marketing683 cited
2018In the shades of the uncanny valley: An experimental study of human–chatbot interaction656 cited
2002Permission-based mobile advertising595 cited
2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
2015On the Go: How Mobile Shopping Affects Customer Purchase Behavior559 cited
2009Mobile Marketing: A Synthesis and Prognosis484 cited
2016Gamification and Mobile Marketing Effectiveness483 cited
2014

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Estimating Demand for Mobile Applications in the New Economy

400 cited

2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness361 cited

Cited by

2021Marketing research on Mobile apps: past, present and future245 cited
2022How consumer digital signals are reshaping the customer journey135 cited
2022Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model119 cited
2020The personalization–privacy paradox in the attention economy112 cited
2022Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach105 cited
2021E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out96 cited
2023Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems74 cited
2024Personalized touchpoints and customer experience: A conceptual synthesis61 cited
2023Design affordance in VR and customization intention: Is customer inspiration a missing link?53 cited
2024Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire42 cited
2022Investigating the Impact of Resilience, Responsiveness, and Quality on Customer Loyalty of MSMEs: Empirical Evidence42 cited
2021Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?41 cited
2021Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology41 cited
2022Utilitarian motivations to engage with travel websites: an interactive technology adoption model36 cited
2024Understanding consumers’ adoption of e-pharmacy in Qatar: applying the unified theory of acceptance and use of technology36 cited
2023Device‐mediated customer behaviour on the internet: A systematic literature review32 cited