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The future of technology and marketing: a multidisciplinary perspective · Study

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The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John S. Hulland, Praveen K. Kopalle, Elena Karahanna

2019-12-17articleJournal of the Academy of Marketing Science630 citationshybrid

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Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

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References

2017The Future of Retailing

2017Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

2017The Role of Big Data and Predictive Analytics in Retailing

Cited by

2020How Technology is Changing Retail

2021Algorithmic bias in data-driven innovation in the age of AI

2021Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

2020COVID‐19 Pandemic in the New Era of Big Data Analytics: Methodological Innovations and Future Research Directions

2020Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing

2020A meta‐analysis of customer engagement behaviour

2023A framework for AI-powered service innovation capability: Review and agenda for future research

2020What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”

Details

Year2019

Typearticle

VenueJournal of the Academy of Marketing Science

Languageen

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doi10.1007/s11747-019-00711-4

openalex_workW2996741354

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