S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Praveen K. Kopalle · Study
Home
/
Author
Praveen K. Kopalle
45 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-2430-2228
Works
45 shown
Commentary on “AI is Changing the World: For Better or for Worse?”
Journal of Macromarketing
·
2024
·
3 authors
·
editorial
·
Open access
22
citations
Addressing the greatest global challenges (UN SDGs) with a marketing lens
Journal of the Academy of Marketing Science
·
2024
·
3 authors
·
Open access
36
citations
Dynamic pricing: Definition, implications for managers, and future research directions
Journal of Retailing
·
2023
·
4 authors
116
citations
The role of intuition in CEO acquisition decisions
Journal of Business Research
·
2023
·
3 authors
10
citations
When does it pay to invest in pricing algorithms?
Production and Operations Management
·
2022
·
3 authors
16
citations
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care
Journal of Public Policy & Marketing
·
2021
·
2 authors
·
editorial
23
citations
The role of machine learning analytics and metrics in retailing research
Journal of Retailing
·
2020
·
4 authors
65
citations
The past, present, and future of marketing strategy
Marketing Letters
·
2020
·
5 authors
16
citations
The future of technology and marketing: a multidisciplinary perspective
Journal of the Academy of Marketing Science
·
2019
·
4 authors
·
Open access
630
citations
How legacy firms can embrace the digital ecosystem via digital customer orientation
Journal of the Academy of Marketing Science
·
2019
·
3 authors
218
citations
Sharing Economy: Review of Current Research and Future Directions
Customer Needs and Solutions
·
2017
·
10 authors
104
citations
The Role of Big Data and Predictive Analytics in Retailing
Journal of Retailing
·
2017
·
4 authors
516
citations
The Effects of Advertised Quality Emphasis and Objective Quality on Sales
Journal of Marketing
·
2016
·
3 authors
·
Open access
30
citations
An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data
Management Science
·
2015
·
3 authors
·
Open access
21
citations
The Truth Hurts: How Customers May Lose From Honest Advertising
International Journal of Research in Marketing
·
2015
·
2 authors
21
citations
Advancing research on loyalty programs: a future research agenda
Marketing Letters
·
2014
·
9 authors
·
Open access
144
citations
Does Travel Time to Stores Matter? The Role of Merchandise Availability
Journal of Retailing
·
2012
·
4 authors
35
citations
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
Marketing Science
·
2012
·
5 authors
·
Open access
156
citations
The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Journal of Retailing
·
2011
·
4 authors
·
Open access
64
citations
The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations
Journal of Product Innovation Management
·
2011
·
3 authors
·
Open access
253
citations
Innovations in Retail Pricing and Promotions
Journal of Retailing
·
2011
·
5 authors
309
citations
Modeling Retail Phenomena
Journal of Retailing
·
2010
·
1 author
20
citations
Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches
Journal of Retailing
·
2010
·
3 authors
54
citations
Consumer Expectations and Culture: The Effect of Belief in Karma in India
Journal of Consumer Research
·
2010
·
3 authors
116
citations
Static and Dynamic Pricing of Excess Capacity in a Make‐to‐Order Environment
Production and Operations Management
·
2009
·
3 authors
37
citations
Retailer Pricing and Competitive Effects
Journal of Retailing
·
2009
·
7 authors
134
citations
Choice under restrictions
Marketing Letters
·
2008
·
10 authors
85
citations
Emerging trends in retail pricing practice : implications for research
Unisa Institutional Repository (University of South Africa)
·
2007
·
3 authors
17
citations
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
Springer eBooks
·
2006
·
2 authors
·
chapter
158
citations
The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions*
Journal of Product Innovation Management
·
2005
·
2 authors
366
citations
Disruptiveness of innovations: measurement and an assessment of reliability and validity
Strategic Management Journal
·
2005
·
2 authors
410
citations
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Marketing Science
·
2005
·
3 authors
58
citations
Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects
Journal of Retailing
·
2005
·
3 authors
176
citations
Emerging trends in retail pricing practice: implications for research
Journal of Retailing
·
2004
·
3 authors
189
citations
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
Review of Marketing Science
·
2003
·
2 authors
109
citations
The impact of external reference price on consumer price expectations
Journal of Retailing
·
2003
·
2 authors
141
citations
Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism
Springer eBooks
·
2001
·
2 authors
·
chapter
210
citations
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
SSRN Electronic Journal
·
2001
·
2 authors
·
preprint
·
Open access
32
citations
When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality
Managerial and Decision Economics
·
2000
·
2 authors
27
citations
The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications
Marketing Science
·
1999
·
3 authors
249
citations
Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha
Organizational Behavior and Human Decision Processes
·
1997
·
2 authors
·
Open access
127
citations
Asymmetric Reference Price Effects and Dynamic Pricing Policies
Marketing Science
·
1996
·
3 authors
298
citations
A dynamic model of reference price and expected quality
Marketing Letters
·
1996
·
2 authors
135
citations
The Effects of Advertised and Observed Quality on Expectations about New Product Quality
Journal of Marketing Research
·
1995
·
2 authors
113
citations
The Effects of Advertised and Observed Quality on Expectations about New Product Quality
Journal of Marketing Research
·
1995
·
2 authors
46
citations