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Addressing the greatest global challenges (UN SDGs) with a marketing lens · Study

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ArticleAddressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal2024

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Articlebronze2024

Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal · Praveen K. Kopalle · John S. Hulland

36 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Corporate Social Responsibility and Sustainability Environmental Sustainability in Business Innovation and Socioeconomic Development

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References

2010Stakeholder Theory 2010Organizational responsibility: Doing good and doing well.2019The future of technology and marketing: a multidisciplinary perspective 2020Consumer Vulnerability 2004Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India 2021Reimagining marketing strategy: driving the debate on grand challenges 2024Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities

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Year2024

Typearticle

Published2024-09-02

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations36

Files0 public / 0

ShelfCorporate Social Responsibility and Sustainability

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doi10.1007/s11747-024-01049-2

openalex_workW4402149071

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