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Marketing research on Mobile apps: past, present and future · Study

ReviewMarketing research on Mobile apps: past, present and future

Lara Stocchi2021

OA

Reviewbronze2021

Marketing research on Mobile apps: past, present and future

Lara Stocchi · Naser Pourazad · Nina Michaelidou · Arry Tanusondjaja · Paul Harrigan

245 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Marketing and Advertising Strategies AI in Service Interactions

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 245 citations exist upstream.

References

1991The theory of planned behavior 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1983Experiential Learning : Experience as the Source of Learning and Development 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2003Evolving to a New Dominant Logic for Marketing

Cited by

2022Digital Transformation Strategies Enabled by Internet of Things and Big Data Analytics: The Use-Case of Telecommunication Companies in Greece 2023AR app-based brand engagement and outcomes: A moderated mediation approach 2023Firm AI Adoption Intensity and Marketing Performance 2022The role of marketing analytics in the ethical consumption of online consumers 2024RETRACTED ARTICLE: Unlocking the Impact of User Experience on AI-Powered Mobile Advertising Engagement 2024What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective 2023Reaching Voters on Social Media: Planning Political Advertising on Snapchat 2023Mobile application features effects on the application's engagement and intention for continuing use in tourism

Details

Year2021

Typereview

Published2021-11-08

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations245

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1007/s11747-021-00815-w

openalex_workW3202276560

Links

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