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Lara Stocchi · Study

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Lara Stocchi

15 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-3742-4638

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i1015

Citations872

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Most cited in this library

Marketing research on Mobile apps: past, present and future2021 · 245 citations
Drivers and outcomes of branded mobile app usage intention2019 · 119 citations
The rules of engagement: how to motivate consumers to engage with branded mobile apps2018 · 76 citations
It’s a Dirichlet World2012 · 75 citations
The power of brand passion in sports apparel brands2019 · 59 citations

Works

15 shown

What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love

Journal of Strategic Marketing·2023·4 authors·Open access

17citations

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

International Journal of Market Research·2023·4 authors·Open access

17citations

Advancing the understanding of the pre-purchase stage of the customer journey for service brands

European Journal of Marketing·2022·4 authors·Open access

32citations

Marketing research on Mobile apps: past, present and future

Journal of the Academy of Marketing Science·2021·5 authors·review·Open access

245citations

Identification of two decision‐making paths underpinning the continued use of branded apps

Psychology and Marketing·2020·3 authors·Open access

26citations

Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

Journal of Marketing Communications·2020·4 authors

28citations

The power of brand passion in sports apparel brands

Journal of Product & Brand Management·2019·3 authors

59citations

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Australasian Marketing Journal (AMJ)·2019·3 authors

41citations

Drivers and outcomes of branded mobile app usage intention

Journal of Product & Brand Management·2019·3 authors·Open access

119citations

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Journal of Marketing Management·2018·4 authors·Open access

76citations

A comparison of brand equity strength across consumer segments and markets

Journal of Product & Brand Management·2017·2 authors

34citations

Understanding the town centre customer experience (TCCE)

Journal of Marketing Management·2016·3 authors·Open access

34citations

Why familiar brands are sometimes harder to remember

European Journal of Marketing·2016·3 authors

30citations

Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?

Journal of Consumer Behaviour·2015·3 authors

39citations

It’s a Dirichlet World

Journal of Advertising Research·2012·7 authors

75citations