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The role of data privacy in marketing · Study

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ArticleThe role of data privacy in marketing

Kelly D. Martin2016

Article2016

The role of data privacy in marketing

Kelly D. Martin · Patrick E. Murphy

898 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Privacy, Security, and Data Protection Consumer Market Behavior and Pricing Privacy-Preserving Technologies in Data

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 898 citations exist upstream.

References

n.d.A theory of justice original edition 2003A perspective on judgment and choice: Mapping bounded rationality.1968A Theory of Psychological Reactance 189011. The Right to Privacy 2011Customer Engagement 2006Social Exchange Theory 1976Social Exchange Theory 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Cited by

2016Data Privacy: Effects on Customer and Firm Performance 2022Personalization in personalized marketing: Trends and ways forward 2022Digital technologies: tensions in privacy and data 2018User Perceptions of Smart Home IoT Privacy 2018Online relationship marketing 2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising 2018Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships 2020Three decades of research on loyalty programs: A literature review and future research agenda

Details

Year2016

Typearticle

Published2016-09-22

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations898

Files0 public / 0

ShelfPrivacy, Security, and Data Protection

Identifiers

doi10.1007/s11747-016-0495-4

openalex_workW2521701804

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