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Kelly D. Martin

24 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-0663-734X

h-index20

i1023

Citations5,024

Works here24

Most cited in this library

Continuities and Extensions of Ethical Climate Theory: A Meta-Analytic Review2006 · 996 citations
The role of data privacy in marketing2016 · 898 citations
Data Privacy: Effects on Customer and Firm Performance2016 · 782 citations
Digital technologies: tensions in privacy and data2022 · 545 citations
Deciding to Bribe: a Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity2007 · 451 citations

Works

24 shown

And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment

Journal of Public Policy & Marketing·2023·2 authors·editorial·Open access

1citations

Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing·2022·6 authors

60citations

Digital technologies: tensions in privacy and data

Journal of the Academy of Marketing Science·2022·5 authors·Open access

545citations

Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research

Journal of Public Policy & Marketing·2021·3 authors·editorial

16citations

Journal of Public Policy & Marketing : A Strategic Vision for Rigor, Relevance, and Inclusivity

Journal of Public Policy & Marketing·2020·2 authors·editorial·Open access

29citations

Journal of Marketing·2018·4 authors

The role of data privacy in marketing

Journal of the Academy of Marketing Science·2016·2 authors

898citations

Data Privacy: Effects on Customer and Firm Performance

Journal of Marketing·2016·3 authors

782citations

Saving and Well-Being at the Base of the Pyramid

Journal of Service Research·2015·2 authors·Open access

111citations

Strategic intent and performance: The role of resource allocation decisions

Journal of Business Research·2014·3 authors

55citations

Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective

Journal of Public Policy & Marketing·2013·2 authors

103citations

The role of a firm's strategic orientation dimensions in determining market orientation

Industrial Marketing Management·2011·3 authors

54citations

National culture and firm-level tax evasion

Journal of Business Research·2011·4 authors

159citations

Institutional pressures and marketing ethics initiatives: the focal role of organizational identity

Journal of the Academy of Marketing Science·2011·3 authors

60citations

Ethical Beliefs and Information Asymmetries in Supplier Relationships

Journal of Public Policy & Marketing·2010·2 authors

22citations

Organizational Change, Normative Control Deinstitutionalization, and Corruption

Business Ethics Quarterly·2009·3 authors

70citations

Commercializing Social Interaction: The Ethics of Stealth Marketing

Journal of Public Policy & Marketing·2008·2 authors·Open access

154citations

A Framework for Ethical Conformity in Marketing

Journal of Business Ethics·2007·2 authors

10citations

Continuities and Extensions of Ethical Climate Theory: A Meta-Analytic Review

Journal of Business Ethics·2006·2 authors·Open access

996citations