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The role of a firm's strategic orientation dimensions in determining market orientation · Study

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ArticleThe role of a firm's strategic orientation dimensions in determining market orientation

Jean L. Johnson2011

Article2011

The role of a firm's strategic orientation dimensions in determining market orientation

Jean L. Johnson · Kelly D. Martin · Amit Kumar Saini

54 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1984A resource‐based view of the firm 1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology 1977Estimating Nonresponse Bias in Mail Surveys 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences

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2019Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment 2022Entrepreneurial orientation in family firms: the effects of long-term orientation

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Year2011

Typearticle

Published2011-10-18

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations54

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.indmarman.2011.09.011

openalex_workW1976802484

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