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Targeting and Privacy in Mobile Advertising · Study

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ArticleTargeting and Privacy in Mobile Advertising

Omid Rafieian2018

OA

Articlegreen2018

Targeting and Privacy in Mobile Advertising

Omid Rafieian · Hema Yoganarasimhan

220 citations·0/0 files stored·Marketing Science

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Privacy, Security, and Data Protection Consumer Market Behavior and Pricing Auction Theory and Applications

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References

1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS 1981Optimal Auction Design 2016The Economics of Privacy 2013Ad click prediction 2013Social Networks, Personalized Advertising, and Privacy Controls 2011Online Display Advertising: Targeting and Obtrusiveness 2000Optimal Nonparametric Estimation of First-price Auctions 2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Cited by

2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches 2020Inefficiencies in Digital Advertising Markets 2019First-Price Auctions in Online Display Advertising 2022Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey 2023Extraction of visual information to predict crowdfunding success 2022Predicting crowdfunding success with visuals and speech in video ads and text ads

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2020Online Display Advertising Markets: A Literature Review and Future Directionsarticle · 7 shared references 2017Digital Economicsreport · 7 shared references 2019Ad Networks and Consumer Trackingarticle · 6 shared references 2023The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policyarticle · 5 shared references 2014Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctionsarticle · 5 shared references 2022Too Much Data: Prices and Inefficiencies in Data Marketsarticle · 4 shared references

Details

Year2018

Typearticle

Published2018-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations220

Files0 public / 0

ShelfPrivacy, Security, and Data Protection

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doi10.1287/mksc.2020.1235

openalex_workW2801092864

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2023Fewer Clicks, More Purchases

2022Platform advertising and targeted promotion: Paid or free?