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Hema Yoganarasimhan · Study

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Hema Yoganarasimhan

5 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-0703-5196

h-index5

i105

Citations541

Works here5

12

13

18

22

Most cited in this library

Targeting and Privacy in Mobile Advertising2018 · 220 citations
The Value of Reputation in an Online Freelance Marketplace2013 · 167 citations
Design and Evaluation of Optimal Free Trials2022 · 68 citations
Cloak or Flaunt? The Fashion Dilemma2012 · 51 citations
Machine learning and marketing2018 · 35 citations

Works

5 shown

Design and Evaluation of Optimal Free Trials

Management Science·2022·3 authors

68citations

Machine learning and marketing

Edward Elgar Publishing eBooks·2018·2 authors·chapter

35citations

Targeting and Privacy in Mobile Advertising

Marketing Science·2018·2 authors·Open access

220citations

The Value of Reputation in an Online Freelance Marketplace

Marketing Science·2013·1 author·Open access

167citations

Cloak or Flaunt? The Fashion Dilemma

Marketing Science·2012·1 author·Open access

51citations