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Targeting and Privacy in Mobile Advertising

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References

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2016

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Online advertising and privacy

124 cited

Cited by

2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches205 cited
2020Inefficiencies in Digital Advertising Markets162 cited
2019First-Price Auctions in Online Display Advertising48 cited
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2022Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey33 cited
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2023Fewer Clicks, More Purchases29 cited
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2022Optimizing User Engagement Through Adaptive Ad Sequencing27 cited
2025Navigating digital frontiers: The impact of China's cybersecurity law on corporate digital innovation26 cited
2020Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not24 cited
2022Platform advertising and targeted promotion: Paid or free?24 cited
2022Eliminating unintended bias in personalized policies using bias-eliminating adapted trees (BEAT)22 cited
2024Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora19 cited
2022A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency18 cited
2024Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out18 cited